If you can’t wait for the search engines to crawl and rank your site, then you can sign up for something called pay-per-click advertising. As its name implies, this is when you pay for somebody clicking on your advert and then coming to your site. The market leader here is Google’s Adwords. When you sign up for an Adwords account, you get to bid on keywords and phrases. You decide how much you are willing to pay per click, say 20 cents. You then write a few words of copy for your ad (“Thousand of Black Widgets on Sale”). Your ad will appear on the right of the search engine results in Google. You can also pay a premium and have your ads appear at the top of the page, inside a coloured background.
Google is not the only game in town, here. Microsoft’s Bing and the Yahoo search engine have teamed up to run a pay-per-click campaign called AdCenter. This is more-or-less the same as Google’s Adwords, except your ad will appear on Bing and Yahoo’s search results.
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